Results

Proof, Not Promises.

Every engagement starts with tracking and ends with revenue you can attribute. Here's what that looks like for franchise and multi-location brands.

3.4x
Avg. blended ROAS
−38%
Avg. cost per lead
94%
Conversions attributed
$40M+
Ad spend managed
Quick-Serve Restaurant 60 locations

From 1.9x to 4.1x ROAS in two quarters

Challenge. Disconnected location accounts and broken conversion tracking meant the platform was bidding blind — and franchisees were undercutting each other on the same keywords.

What we did. Rebuilt server-side conversion tracking across all 60 locations, consolidated into a single Performance Max portfolio with margin-weighted targets, and routed budget by local demand signals.

4.1x
Blended ROAS
↑ from 1.9x
−31%
Cost per order
across all markets
+58%
Online orders
same spend
12wk
To payback
on rebuild
−46%
Cost per lead
90-day avg
2.3x
Lead volume
vs prior agency
34
Studios live
one playbook
+41%
Trial sign-ups
quarter over quarter
Fitness Franchise 34 studios

Halved cost per lead by following local intent

Challenge. Flat national targeting wasted budget in saturated metros while underspending where demand was actually rising.

What we did. Used our demand-signal engine to weight budget by zip-level intent, layered Meta lead forms with offline membership imports, and standardized a studio launch playbook.

Home Services 28 markets

Bidding on booked revenue, not clicks

Challenge. Lead-gen looked efficient on paper, but a third of leads never became booked jobs — and the platform couldn't tell the difference.

What we did. Wired offline conversion imports from the CRM so booked-job revenue flowed back to keywords and audiences, then retrained Smart Bidding on revenue value.

2.7x
Booked revenue
on flat spend
−22%
Cost per job
net of no-shows
+19%
Avg. ticket
better-fit leads
28
Markets scaled
in 6 months

Why the numbers hold up

We don't report on impressions, clicks, or platform-reported conversions in isolation. Every metric above is tied back to a tracked business outcome — an order, a membership, a booked job — through first-party and offline conversion data we own and audit.

That's the whole thesis: what you can track, you can scale. Clean signal is what lets automated bidding actually compound.

Want results like these for your locations?

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