Five phases, run in order, on every engagement. The first one is where most agencies skip ahead — and it's the reason the rest compounds.
We start by fixing the data. Server-side and first-party event tracking, conversion validation, and offline import pipelines — so the platforms learn from clean, complete signal. No spend changes until attribution is trustworthy. This is the foundation everything else stands on.
Our recommendation engine maps demand and intent by demographic and location into a per-market media plan. We set margin-weighted targets, choose the channel mix, and decide where each franchisee's next dollar belongs — backed by data, not by gut.
We deploy portfolio bid strategies, Performance Max and AI Max campaigns, and creative across Search, Meta, YouTube and Display. Structure is built for scale from day one — consolidated where it should be, segmented where the data demands it.
Automated bidding does the minute-to-minute work; we supervise the targets. Weekly we prune waste, feed back offline revenue, run conquesting checks against competitors, and reallocate toward what's converting. The machine compounds; we keep it pointed at margin.
We report on revenue and ROAS — not impressions — with per-location clarity every franchisee can act on. Winning markets get more budget; the playbook gets rolled to the next set of locations. Growth that's measured, repeatable, and owned by your data.
Every platform's automation is only as smart as the data you feed it. By owning the tracking layer, we give Google and Meta a cleaner picture of what actually drives revenue — and that's what turns automated bidding from a gamble into a growth engine.