Intent-Based Paid Media

Track Everything.
Scale What Works.

PTG runs performance paid media for franchise and multi-location brands — built on tracking infrastructure that feeds cleaner data into every platform, so your spend compounds instead of leaks.

See the results How we work
3.4x
Avg. blended ROAS
−38%
Cost per lead
120+
Franchise locations
$40M+
Ad spend managed
The PTG Difference

What You Can Track, You Can Scale.

Most agencies optimize toward whatever the platform happens to see. We start one layer deeper — by fixing the data. Better signal in means smarter automated bidding out.

Elite tracking infrastructure

Server-side and first-party event tracking that survives privacy changes — so conversions stay attributed and your data stays clean.

Automated bidding, supervised

Portfolio bid strategies and P-Max feeds, tuned to real margin — not vanity conversions. The machine does the work; we set the target.

Demand signals by market

Our recommendation engine surfaces where intent is rising by demographic and location — so each franchisee invests where it converts.


We run, track & scale across
Google Search Performance Max AI Max Meta Instagram YouTube Display

Proof, Not Promises

Outcomes We've Scaled

View all case studies
Quick-Serve · 60 locations
4.1x
ROAS, up from 1.9x

Rebuilt conversion tracking across the franchise, then consolidated to Performance Max with margin-weighted targets.

Fitness · 34 studios
−46%
Cost per membership lead

Local intent signals routed budget to high-demand zips, cutting wasted spend in saturated markets.

Home Services · 28 markets
2.7x
Booked-job revenue

Offline conversion imports tied real booked jobs back to keywords, retraining bids on revenue not clicks.

How We Work

A Repeatable System, Not a Retainer.

01

Audit & Track

Fix attribution and stand up clean event tracking before a dollar moves.

02

Strategize

Map intent and demand by market into a per-location media plan.

03

Launch

Deploy portfolio bid strategies and creative across the right channels.

04

Scale

Compound what converts; report on revenue, not impressions.

See the full process

Ready to scale what actually works?

Book a 30-minute strategy call. We'll audit your tracking, pressure-test your current spend, and show you where the next dollar should go.

Book a strategy call